Groww is one of India’s most popular investing apps. People use it to buy stocks, mutual funds, IPOs and more. In this blog I’ll examine the Groww login page and flow, explain how it works, point out security features and common scams, and give simple tips to keep your account safe. This is written in plain, clear English so anyone can follow.
What is the Groww login page?
When you open Groww (web or app), the first step is signing in. Groww supports login via Google/Apple or by entering your email and verifying with OTP. After the first-time device verification you use a PIN or biometric to open the app on that device. Groww’s main website and app present a clean login screen that asks for an email or offers “Continue with Google/Apple”. (Groww)
Typical login steps (web and mobile)
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Open the Groww website or the Groww app.
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Click Sign in or Continue — you can choose Google/Apple sign-in or type your registered email.
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If you use email sign-in, Groww sends an OTP (one-time password) to your phone or email to verify the device.
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On first use on a new device you’ll be asked to set or enter a 4-digit PIN and/or enable biometrics for future quick access. Groww mandates multi-factor checks for device registration. (Groww)
These steps are designed to be quick and to prevent someone from accessing an account just with an email address.
Security features Groww says it uses
Groww publishes a few key safety and security commitments:
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Transactions go through regulated channels and Groww uses standard depositories (CDSL) for demat storage.
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They require multi-factor authentication: sign-in (Google/Apple/email) + OTP + PIN/biometric on new devices. After initial setup, subsequent sign-ins still use two factors (sign-in + PIN/biometric). (Groww)
These measures reduce the risk of unauthorized access, but no system can be 100% safe — users must follow basic security habits too.
Common problems people face with Groww login
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OTP not received — can happen if your mobile network is down or SMS delivery is delayed. Check network, confirm registered mobile number, and try again.
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Login from a new device asks for extra verification — normal. Groww will ask for OTP and PIN/biometric to register the device.
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Forgot PIN or locked out — Groww provides flows to reset PIN after verifying identity. Follow the in-app recovery steps rather than clicking links in messages.
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Scam messages or fake ads impersonating Groww — these try to steal credentials or push users to fake pages. Groww regularly warns users about such scams and how to report them. Always verify you are on the official app or the official domain. (Groww)
How to check the login page is legitimate (quick checklist)
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URL: On the web, make sure the address bar shows groww.in and the connection is HTTPS (padlock).
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App source: Download the app only from Google Play Store or Apple App Store. Check the official listing has many reviews and is from the right developer. (Google Play)
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Never enter OTPs, PINs, or passwords into links opened from WhatsApp/SMS/unknown emails. Groww will never ask you to share your password or 2FA codes with support.
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Check for subtle spelling differences in the site or app name — scammers often use look-alike domains.
If something looks off (unexpected pop-up, suspicious message, unknown phone number asking for your code), do not enter your details. Contact Groww support from the official app or website.
Recent issues and how Groww responded
Like many large platforms, Groww has faced occasional reports on social media about payment or reconciliation issues. The company has published clarifications and asked users to check transaction records and report problems so they can investigate. Media outlets have covered some of these clarifications, and Groww has also updated guidance on safety and account protection. When in doubt, cross-check your bank and mutual fund statements and raise a ticket with Groww support. (The Economic Times)
Practical tips to secure your Groww login
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Use the official app and keep it updated. App updates often include security fixes. (Google Play)
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Enable PIN/biometric and use a strong email password. Since Groww uses email sign-in sometimes, secure that email.
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Avoid public Wi-Fi for financial apps. If you must use public Wi-Fi, prefer a trusted VPN.
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Never share OTPs or PINs. No legitimate support will ask you for these.
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Watch out for phishing. Do not click links from unknown messages that claim to be Groww. Use the official site/app to log in. Groww publishes scam alerts—check their blog if you see suspicious activity. (Groww)
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Regularly review your transaction and login activity. If you see unknown transactions, report them immediately and freeze your account if needed.
What to do if you suspect your account is compromised
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Immediately change your email password and any linked banking passwords.
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Use the in-app support or official help center to report the issue and freeze trading if required.
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Check your bank and mutual fund platform statements to see if funds were debited.
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If you lost money due to fraud, keep records and report to your bank and to regulator portals (SEBI complaints or local consumer grievance channels). Groww has guidance on customer safety and can assist with investigations. (Groww)
Final thoughts — is Groww login safe to use?
Groww uses industry-standard controls (regulated depositories, multi-factor authentication, device PIN/biometrics) and provides safety guidance. When you combine these platform measures with careful personal security habits — using official apps, never sharing OTPs, keeping passwords strong — the login flow is reasonably secure for everyday investors. However, remain alert for phishing and fake ads, keep records of transactions, and report any suspicious activity immediately. (Groww)
Quick summary (TL;DR)
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Groww login supports Google/Apple sign-in or email + OTP and then PIN/biometric. (Groww)
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Use only the official Groww app or groww.in and never share OTPs/PINs. (Google Play)
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Groww enforces multi-factor checks, but users must follow secure habits like strong passwords and updated apps. (Groww)
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Watch for scam messages and fake ads; report them using Groww’s official channels.