Woofz is a mobile app designed for training dogs — both puppies and adult dogs. It’s developed by nove8 LTD and is available on both iOS and Android.
The core idea: help dog owners understand their pets better, fix behavioral issues, and teach them good habits via a structured, positive-reinforcement training plan.
Key Features of Woofz
Here are some of the main features that Woofz offers (gathered from various sources):
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Wellness Dashboard
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Woofz has a dashboard to track the overall well‑being of your dog — daily activities, mood, behavior, and health insights. (App Store)
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Behavior Problem Program
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The app includes a “Problem Behaviors” module, designed to address common issues like barking, chewing, biting, and anxiety. (App Store)
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Training Activities & Lessons
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Structured lessons for obedience (sit, stay, come), trick training, and more. (pupguide.net)
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Video tutorials + audio lessons + clear, step-by-step guides make it easy to follow. (technochops.com)
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Interactive Tools
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The app includes gamified elements (points, progress tracking) to keep you and your dog engaged. (technochops.com)
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Tools like a clicker, a whistle, a walk tracker, and a progress gallery help make training consistent and fun. (Tech.eu)
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Multimedia & Learning Materials
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Beyond video, you get articles, audio clips, and guides to support your training journey. (pupguide.net)
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Offline Capability
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Some features of Woofz can be used even without an internet connection, once they are downloaded. (Dogster)
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Professional Support
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There’s reportedly access to professional dog trainers (cynologists) who can give advice when needed. (technochops.com)
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Progress Tracking
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You can mark which commands or behaviors your dog has learned, which are in progress, and which need more practice. (Dogster)
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Multiple Languages
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Woofz supports many languages (at least 10, according to their reports), making it accessible globally. (Tech.eu)
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Pricing
Woofz is a freemium app — there is a free version, but premium content (most of the training modules) requires a subscription. (App Store)
Here are some of its subscription plans: (App Store)
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Weekly plan: ~US$ 7.99 with a 3-day free trial. (App Store)
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Quarterly: US$ 29.99. (App Store)
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Yearly: options around US$ 49.99, or other yearly offers. (App Store)
Pricing may vary by region / currency. For example, in the App Store (India), different in‑app purchases / plans are listed (e.g. monthly, yearly, family sharing). (App Store)
Business & Growth Story
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Woofz is bootstrapped (i.e., no traditional VC funding) and has grown significantly. (Tech.eu)
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In one year, the company reportedly scaled their revenue from ~US$ 5.2M to US$ 20M. (Tech.eu)
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They have ~21 million+ downloads. (Tech.eu)
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The team is planning to expand Woofz beyond training — possibly into health tracking, grooming, food, and more (to become a “super app” for dog owners). (Tech.eu)
Pros (What Works Well)
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User-friendly UI: Many users appreciate how simple and clean the app is. (Trustpilot)
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Positive Reinforcement: Training is based on reward, not punishment, which is great for humane, effective learning. (technochops.com)
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Structured Plan: The daily goals, step-by-step lessons, and progress tracking keep things consistent. (Tech.eu)
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Rich Multimedia: With videos, audio, and written tips, learning is more engaging, especially for new dog owners. (pupguide.net)
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Offline Component: Some content can be used without internet, which is convenient for on-the-go training. (Dogster)
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Scalable Business: From a business perspective, Woofz is doing very well and shows strong market demand. (Tech.eu)
Criticisms & Risks (What Users Don’t Like)
However, Woofz is not perfect. There are several common complaints and issues:
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Pricing / Cost
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Many say it's expensive. On some plans, cost adds up, especially for long-term use. (Dogs Academy)
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The free version is very limited; to unlock real value, you often need the paid subscription. (Dogs Academy)
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Billing & Refund Issues
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Several users report surprise charges, difficulty canceling, or being charged again even after canceling. (Trustpilot)
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Reddit discussions mention auto-renewal in a way that some feel is not clearly communicated:
“They promoted its free but turns out they charged me 99 USD per month WITHOUT ANY NOTICE!” (Reddit)
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Value for Money
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According to some reviews, you can find similar training information for free online, making the paid app less compelling. (Dogs Academy)
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Lack of real-life “in-person” examples: the app uses a 2D illustrated dog, not live dog trainers / real footage. (Dogs Academy)
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Trust Issues
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On Trustpilot, although many users like it, there are mixed reviews about billing and how well the onboarding / cancellation works. (Trustpilot)
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Advanced Tier Confusion
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There are very high tier plans (some talking about US$199/month) for “talking to a trainer,” but users are unclear on what exactly they get for that high cost. (Reddit)
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Is Woofz Worth It?
When It Might Be a Good Choice:
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You are a new dog owner and want a guided, structured way to start training.
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You prefer positive-reinforcement training and like to use video + audio instructions.
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You want to track your pup’s progress, daily habits, and health — and don’t mind paying for premium content.
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You don’t have easy access to in-person trainers or feel more comfortable learning via an app first.
When to Be Careful:
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If your budget is tight and you are not sure you’ll commit long-term.
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If you are worried about auto-renewal, make sure to carefully read the subscription terms.
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If you prefer training with a live trainer or want more “real world” hands-on training, this might feel limited.
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If you want strong customer support around cancellation / refund — some users have reported issues in this area.
Final Thoughts
Woofz is a very modern, well-designed dog training app that brings together structured lessons, behavior correction, and wellness tracking. Its business success (bootstrapped, $20M ARR) shows that it meets a real need among dog owners.
However, it's not a silver bullet. The cost can add up, and some users report billing issues. If you decide to try it, use the free trial (if available), check the terms carefully, and decide whether the premium content is worth your money.